According to the environmental blog Treehugger, Nestlé was forced to drop its Indonesian palm oil producer Sinar Mas Group after a successful viral video campaign by Greenpeace, which highlighted the destruction palm oil production causes to rainforests and orangutan habitats. But the success can’t be completely credited to Greenpeace. Apparently Nestlé blundered when it got the video taken off YouTube after only fewer than 1,000 people had seen it. This allowed Greenpeace to repost the video on Vimeo.com and send out word about Nestlé’s attempts to suppress their message, ultimately causing enough hubbub to force Nestlé’s hand. This is a great example of what’s known as political jiu-jitsu or as Treehugger put it, “how activists can succeed and how corporations can screw up bigtime.”
This article originally appeared on WagingNonviolence.org.