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What’s more, the notes and melodies are shaky, out of tune and

Dec 26, 2013

What’s wrong with India’s music industry

moncler outlet store On the surface, the Indian music industry seems peaceful enough, steeped in glamour, and a perfect blend of melodies. Look closer though and you’ll see the rifts little faultlines that indicate a strain in the relationship between artistes and music companies. moncler outlet store

moncler outlet sale And this strain has come to a head with the registration, cheap moncler coats last month, of the Singers’ Association of India, which aims to tackle the cheap moncler “problems faced by the industry today.” moncler outlet sale

moncler jacket sale Problems? Isn’t this the industry everyone wants to be part of an industry that has given us moncler outlet online our Indian Idol Abhijeet Sawant, our desi crooner Rabbi Shergill, moncler outlet and that is increasingly attracting global voices such as Trickbaby, Juggy D and Raghav, to name just a few? moncler jacket sale

moncler factory outlet It’s also the industry where Pakistani artistes Junoon, Strings, Fuzon and, more recently, Jal and Ali Zafar, are finding a firm foothold cheap moncler jackets as they release albums to an increasing fan following. A place for artistes to co exist happily in, cheap moncler sale to live and let live? moncler factory outlet

cheap moncler coats This industry, which in the 1990s boasted of a turnover of Rs 1,150 crore (Rs 11.50 billion), now stands abysmally low at Rs 450 crore (Rs 4.50 billion). What’s more, the notes and melodies are shaky, out of tune and discordant as the industry is plagued with controversies, discontent and a growing unrest between music companies on the one hand, and music composers, lyricists and singers on the other. cheap moncler coats

moncler outlet uk In other words, strip the music industry of its sheen and one finds a range of issues that need urgent monlcer down jackets attention. As well known playback singer and television anchor Shaan says, “It’s easy to highlight the trends of the music industry, but that’s the glamorous part.” A brief pause and he adds, “Let’s discuss the real story.” moncler outlet uk

cheap moncler jackets But what is the real story? Different versions rest with different parties. While music directors, singers and lyricists take a break from strumming their instruments to point fingers at music companies for mistreating them, the latter have their own ripostes. But whatever the disagreement, both sides agree that the issue of piracy that has eaten into the music industry and buy moncler jackets left moncler outlet sale it hollow. cheap moncler jackets

Palash Sen, lead singer of New Delhi based group Euphoria, says, “Technology has advanced considerably and expanded the listeners’ base, what with people downloading music at a low cost. Music is easily heard on radio channels, moncler outlet store music videos are shown on television and people are happily listening to innumerable songs on their MP3 players. However, this is precisely what has led to a considerable decrease in the sales of the music albums.”

moncler sale Nobody, says Sen, wants to buy music cassettes or CDs any more “because they’re happily downloading music off the Net.” Savio D’Souza, secretary general, Indian Music Industry (IMI) agrees, citing this as one of the prime reasons why the industry has bled profusely in the past few years. “The industry has lost nearly Rs 450 crore to piracy,” he confirms. moncler sale

moncler sale outlet But this is where the duet between IMI and musicians ends, with both parties opting for a solo track thereafter. moncler sale outlet

Take Singers’ Association of India (SAI), the association started by playback singer Sonu Nigam along with colleagues Alka Yagnik and Suresh moncler mens jackets Wadekar that, in the singer’s own words, “is aimed at tapping the real issues that music companies fail to address.”

moncler jackets outlet What could possibly prompt Nigam, one of India’s busiest playback singers, to make such a statement? “If you hear the hit song ‘Kajrare’ from the film Bunty aur Babli, it’s called the Aishwarya Amitabh Abhishek song. No one calls it the Shankar Mahadevan Alisha Chinai Jaaved Ali song. It’s such a wrong attitude, and that’s what we want to change,” he says firmly. moncler jackets outlet

cheap moncler He feels music companies need to aggressively market singers, encourage the non film music market, give them their fair share of royalty and, essentially, “give singers due respect.” His colleague Kunal Ganjawalla, also a member of SAI Cheap Moncler Jackets , puts it simply, “You can’t mix the Grammy awards with the Oscars.” cheap moncler

“As long as the issue of royalty remains unsettled,” he says, “musicians will continue to be insecure.” Music companies, he feels, need to have faith in their artistes, and the industry on the whole needs to be structured properly and give artistes their rightful share of money.

The controversies regarding royalty seem to be on the minds of almost everyone in the industry. What’s more, with technology advancing so rapidly, musicians want a share of the pie on not just cassettes and CDs but also from radio and television channels that air their songs, from sites that allow people to download music, and from ringtones that are being downloaded at a rapid pace.

Cost of promoting the album (ad spots on radio and television, posters etc)

Rs 15 lakh

cheap moncler jackets sale “If we compose a tune and it is played in pubs, discos or even live shows, we should rightfully be earning royalties on the music,” says music director Ehsaan Noorani, who says that “The ringtones issue is the latest controversy that needs to be urgently addressed by the music fraternity.” cheap moncler jackets sale

moncler outlet online It turns out that music directors, singers and lyricists are demanding an equitable share of revenue for their music that ends up as ringtone downloads. moncler outlet online

Currently https://www.kinkhost.com , music companies end up cornering what, according to musicians, should be rightfully theirs. Though there are no reports to suggest how big the ringtone market is in India, Rakesh Nigam, general manager, Indian Performing Rights Society (IPRS), confirms that nearly 200,000 ringtones are downloaded in India everyday.

With film and popular song downloads becoming increasingly popular, the telecom companies are charging anywhere between Rs 7 and Rs 12 per ringtone download.

moncler outlet D’Souza, however, makes a point, “The business of ringtones,” he says, “contributes merely Rs 15 crore (Rs 150 million) of the music industry’s total revenue.” moncler outlet

He feels musicians blaming music companies for having wronged them and robbed them of their rightful royalty should understand that a majority of music companies are in the red due to issues plaguing the industry: “We’re losing money to piracy.”

He feels that the division of revenue, not just for ringtones but also for music albums, is based on individual contracts signed with the composers and singers.

Music director Anu Malik, for instance, asks, “Can I refuse a Shah Rukh Khan film on a royalty issue? I don’t think so.” He strongly feels musicians too need to adapt and accept changes in technology. “You can’t stop iPods from coming into the market, or for that matter ringtones from getting downloaded.”

cheap moncler outlet Musicians say it’s precisely for this reason that they’ve now increasingly started airing moncler sale outlet their views. “If technology is changing rapidly, we have even more reasons to be informed of our rights.” cheap moncler outlet

He argues, “As musicians we’re not greedy, we’re just becoming aware.” Call it awareness or the need to keep in step with the changing times or even a fight for their rights, the issues regarding royalty are clearly stepping up the tempo for musicians.

Though most of the music fraternity is tight lipped about forming an organisation, sources admit that musicians like Lalit Pandit (Jatin Lalit), Aadesh Srivastava and Javed Akhtar are garnering cheap moncler outlet a lot of goodwill and support from their colleagues.